Tourism Malaysia

 

Penumbra Communications Sdn. Bhd.

Creative Director: Haris Ngu

Managing Director : Ella Othman

Head of Creative: Amir Awang

Head of Production: Nirwan Bakri

Sr. Art Director: Lynda Manap

Graphic Designer: Farisa Saranadya. Nabillah Hamid, Shahirah Hafifah

Account Manager: Nezhet Talib

 

2016

 

Tourism Malaysia Malaysia Truly Asia Campaign 2016 for Middle East (West Asia), North Africa, and South Africa Market. 

 

The concept of the print ads is Moments. There are total of 9 artworks. The ads has been published in three languages; Farsi, Arabic, and English since March 2016 in newspapers and magazines in countries such as Iran, UAE, Kuwait, Qatar, and South Africa. 

 

As for the TVC, Land of Memories (the Collector), is a story about Malaysia’s charm and beauty is seen through the eyes of a 6 year-old Arab girl on a vacation with her family. She has a unique way of discovering Malaysia in that she collects mementoes of special moments in her sling bag, thus ensuring a long term and unique keepsake of her family visit to amazing Malaysia.

 

So far, the TVC has been awarded a Second Star award at the 15th International Tourism Film and Multimedia Competition, The golden Citygate at the ITB Berlin